CLEAN EDGE RAZOR PDF

CLEAN EDGE RAZOR PDF

CLEAN EDGE RAZOR PDF!

Check out my latest presentation built on , where anyone can create & share professional presentations, websites and photo albums in minutes. Niche Positioning: Clean Edge by Paramount Clean Edge by Paramount Marketing Plan: Positioning: NICHE SUPER PREMIUM SEGMENT. Clean Edge´s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. Niche Positioning: Clean Edge by Paramount Clean Edge by Paramount Marketing Plan: Positioning: NICHE SUPER PREMIUM SEGMENT. Clean Edge´s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.


CLEAN EDGE RAZOR PDF

Author: Dr. Mariane Crona
Country: Peru
Language: English
Genre: Education
Published: 6 November 2017
Pages: 245
PDF File Size: 33.47 Mb
ePub File Size: 40.70 Mb
ISBN: 688-1-85536-442-6
Downloads: 77025
Price: Free
Uploader: Dr. Mariane Crona

CLEAN EDGE RAZOR PDF


CLEAN EDGE RAZOR PDF

With these two products the company enjoys The company has developed their newest non-disposable razor, Clean Edge, clean edge razor is currently undergoing review by market testers.

The design of Clean Edge is to provide superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. To back these claims, Paramount enlisted a third party lab to provide scientific testing. Two new companies to enter the market are Simpsons, which released Tempest to the super-premium market and Radiance which is planning on releasing Naiv to the super-premium market in With this close of competition, clean edge razor would be beneficial to Paramount to release this product in the clean edge razor position the first go around.

Clean Edge Razors

Secondary Clean edge razor Secondary issues to positioning are the branding clean edge razor marketing budget allocation for launch.

Paramount is looking to curb excessive marketing expenses in all product categories. With these two products the company enjoys The company has developed their newest non-disposable razor, Clean Edge, which is currently undergoing review by market testers. The design of Clean Edge is to provide superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.

To back these claims, Paramount enlisted a third party lab to provide scientific testing. Two new companies to enter the market are Simpsons, which released Tempest to the super-premium market and Radiance which is planning on releasing Naiv to the super-premium market in With this close of competition, it would clean edge razor beneficial to Paramount to release this product in the right position the first go around.

Clean Edge Razors

Secondary Problems Secondary issues to positioning are the branding and marketing budget allocation for launch. Paramount is looking to curb excessive marketing expenses in all product categories.

His objection to Clean Edge competing with his product, the Pro, in the mainstream market marks the issue of lifecycle for the Pro. Radiance will also be clean edge razor a major media advertising campaign.

Clean Edge Razor Presentation

This situation may adversely impact a successful launch of Clean Edge. No matter what the scenario, the new clean edge razor of the Clean Edge will decrease the sales of Pro and Avail. The Pro, likely being at its mature phase in the product lifecycle, may clean edge razor the detrimental effect of this cannibalization.

Additionally, there is disagreement of strategies between the marketing director, Kim, and product manager of the Paramount Pro, Rosenberg. In that Rosenberg has significant 5 political capital in his division, he may be able to influence other executives into limiting the marketing budget for Clean Edge.

If Rosenberg gets clean edge razor way, there would not be the funding available to successfully launch a mainstream strategy.

Clean Edge Razor Presentation

Since the company has not released any significant technology innovations for the last five years, it is important the organization makes the right move in market position. Randall should choose to position the Clean edge razor Edge in the super-premium market niche instead of the mainstream market.

Further, it is recommended that the new razor be named Clean Clean edge razor by Paramount. Purchased by Colgate-Palmolive, it is marketed for its natural ingredients and donations to charity. Consumers also pay a premium price for the product compared to other mainstream toothpastes that Colgate produces.

Paramount can achieve similar success with clean edge razor niche marketing strategy by placing Clean Edge into the upper subset of the super-premium razor market.

By doing this, the appeal will be to the consumer wanting a superior shave using the most innovative methods. Naming the product Clean Edge by Paramount would separate it from the other products Paramount currently clean edge razor. However, to 6 successfully launch into the mainstream, it is predicted that large media, clean edge razor, and trade promotions will need to be funded.

An alternative solution would be to establish a niche market for Clean Edge. Pricing would be at the highest for super-premium razors.